Fors MW have spent a lot of time marketing ourselves on new markets and it is paying off. We see more and more markets tying their knots with the group. Latest in a row of new countries are Bulgaria and Romania. Here comes a short update from the Bulgarian market.
Exhibition in Bulgaria
The photo and this update is from our stand at the Agra2010 exhibition in Plovdiv. I must say that there was a good interest in all the Fors MW products, and we hope to achieve some results soon. In regards of BIGAB it became clear that no one from the Bulgarian farmers have ever seen an agricultural hook lift trailer. Up to now they were always looking for the cheapest solutions, but you know it is not the most functional one. So we will have to teach them even though the task is huge. On the other hand it is very good that it is a completely new and unique product for the Bulgarian market, so there are plenty of possibilities. In regards of FARMA and NIAB - it is again a new and unique product for our market, as up to now they use in the forestry mainly trucks with trailers which is more expansive and not so convenient. The result however after last week's show is that we see great potential for the products on the Bulgarian market but that it will take some time since one needs to work on changing decades of working in another way.