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Time to book advertising
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This week we begin to book the advertising for the coming year. We advertise in ten countries, in eight languages in about 45 different magazines, so it is quite a challenge to keep track of them all during the year but above all it means a lot of work when it is time to yet again book all the ads. Here at Fors MW we live and breathe our business idea, which in principle means to buy volume when we purchase whether it's for bolts to be used in production or ads for the coming year. Beside me lays the calendar as a reminder of all the important exhibition dates to keep in mind when booking the ads in countries all over Europe. Ten countries needs their ads booked, it will be a staggering amount of ads to be booked, at one point in time, but the economic benefits outweigh the job every time.
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