This week we have among several things had a market meeting in Estonia with our sales representatives from Sweden, Carl - Erik Åkesson and Göran Carlsson. The day began with discussion of the market where we see a clear gain in sales for all of our brands. We see the same trends in most of our markets.

The advertising was discussed with a focus on the newspapers to be used and how our budget should be allocated among the traditional newspaper and the online features. A lot of new marketing approaches were discussed, but these you will learn more about when presented. This year's fairs in Sweden were planned (Maskin - Expo, Borgeby and Maskin & Fält) and Club BIGAB´s first activity. Moreover, a dealer trip was planned for the fall. An event we look forward to a lot! The new FARMA brochure was screened, and any last minute changes were discussed. It is a really nice brochure on the way. You will find your copy at a dealer close to you latest end of February!

It is always necessary to take a factory tour when the guys are visiting. Necessary since the factory constantly is being expanded, altered, thereby changing the shape. The day ended with a nice dinner that is always full of delightful laughter, and as marketing manager, I must thank Göran and Calle for their visit in Saue, Estonia!

Ulrica Fors Stenmarck
Market/Information manager AS FORS MW